Buffalo Bills May Day Sale Campaign completed for The BFLO Store, Official Retailer of the Buffalo Bills. Full campaign includes logo with variations, in-store signage, every door direct mailers, social and web graphics, and more. Campaign goal was to create a fun, vintage-inspired look, to promote 30% off all Buffalo Bills apparel, coinciding with the 2023 NFL season schedule release. The vibrant, paper collage style calls back to the days when the schedule debuted in the newspaper.
Work completed in Adobe Photoshop and Adobe Illustrator.